Client: Accenture
Subject: Leading Innovation
Time Frame: 7 days
Challenge Space: The Impact of Agentic AI on Small to Medium Businesses
Embedded Files
How might we enable Australia’s Small & Medium Business retailers to thrive in an AI mediated future where AI agents—not consumers—make the decisions?
Community + Monopoly = Commonopoly
Community + Monopoly = Commonopoly
Our Presentation
Our Presentation
The biggest threat to small businesses in an increasingly AI-automated world is the digital monopolisation of big businesses. What better way to demonstrate that then through a game of monopoly?
'Commonopoly: The Game Show' takes audiences on a journey through a monopoly-inspired game that pits the One Big Guy (Monopoly Man) against Three Little Guys (Local Businesses).
Our goal, as a team, was to demonstrate to audiences; the value of local business as social capital, differing attitudes towards AI, the potential dangers of monopolisation, and the value of our solution - LocAi.
Our Solution
Our Solution
LocAi is your smart local guide built directly into the navigation apps you already use. Instead of pushing you toward the same big chains (e.g. Woolworths), it taps into your habits and location data to uncover small businesses (e.g. Maloney's Grocer) you’ll genuinely love.
By creating hyperlocal networks of cafés, shops, and experiences, LocAI makes exploring your community effortless, personalised, and fun, while giving local retailers the visibility they deserve. With strategic partnerships and a scalable rollout model, LocAi helps communities thrive one discovery at a time.
LocAi: Your Local Guide
LocAi: Your Local Guide
Our Innovation Process:
Our Innovation Process:
1. Discover
1. Discover
Unpack the challenge brief
Conduct desk research (annual reports, academic articles, journalism, etc)
Conduct interviews (with small business owners)
Map out assumptions and bias
Visualise the current system (stakeholders, actors, enablers, restrictions)
2. Define
2. Define
Narrow down our challenge space
Draw connections between research insights
Conduct a 'Causal Layered Analysis'
Generate our 'Problem Statement'
Reframe the 'How Might We' statement
3. Develop
3. Develop
Play with 'moonshot' ideas
Draw unlikely connections between insights
Remix existing innovations
Complete an 'Impact Matrix'
Start 'world-building' (develop narrative for presenting insights)
4. Deliver
4. Deliver
Identify solutions/recommendations
Frame insights within a cohesive narrative
Design slideshow
Write and practice script
Present insights and solutions to industry partners
Presentation Bites:
Presentation Bites:
Key Characters (Small Businesses)
Key Characters (Small Businesses)
Small Business Profile #1
Small Business Profile #1
Our Problem Statement
Our Problem Statement
Our Reframed 'How Might We' Statement
Our Reframed 'How Might We' Statement
Wireframe UI Mock Up
Wireframe UI Mock Up
Illustrated by Hannah
Implementation Strategy
Implementation Strategy
This presentation was one of five finalists selected in the cohort to pitch at the 'Leading Innovation' Industry Showcase. It was highly commended by Accenture's Managing Director, Michael Coward, as well as the UTS academic staff.
This presentation was one of five finalists selected in the cohort to pitch at the 'Leading Innovation' Industry Showcase. It was highly commended by Accenture's Managing Director, Michael Coward, as well as the UTS academic staff.
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