Client: Accenture
Subject: Leading Innovation
Time Frame: 7 days
Challenge Space: The Impact of Agentic AI on Small to Medium Businesses
Client: Accenture
Subject: Leading Innovation
Time Frame: 7 days
Challenge Space: The Impact of Agentic AI on Small to Medium Businesses
How might we enable Australia’s Small & Medium Business retailers to thrive in an AI mediated future where AI agents—not consumers—make the decisions?
The biggest threat to small businesses in an increasingly AI-automated world is the digital monopolisation of big businesses. What better way to demonstrate that then through a game of monopoly?
LocAi is your smart local guide built directly into the navigation apps you already use. Instead of pushing you toward the same big chains (e.g. Woolworths), it taps into your habits and location data to uncover small businesses (e.g. Maloney's Grocer) you’ll genuinely love.
Unpack the challenge brief
Conduct desk research (annual reports, academic articles, journalism, etc)
Conduct interviews (with small business owners)
Map out assumptions and bias
Visualise the current system (stakeholders, actors, enablers, restrictions)
Narrow down our challenge space
Draw connections between research insights
Conduct a 'Causal Layered Analysis'
Generate our 'Problem Statement'
Reframe the 'How Might We' statement
Play with 'moonshot' ideas
Draw unlikely connections between insights
Remix existing innovations
Complete an 'Impact Matrix'
Start 'world-building' (develop narrative for presenting insights)
Identify solutions/recommendations
Frame insights within a cohesive narrative
Design slideshow
Write and practice script
Present insights and solutions to industry partners
Illustrated by Hannah